Put the CatholicsRead logo and website addressin their catalog next to the three books they feature on the CBPA website. Or, devote a special half page or three-quarters page in the Fall catalog with a short but exciting write-up about CatholicsRead and the 3 titles they will be featuring.
Feature the CatholicsRead logo on their websiteand provide a link from their website to the CatholicsRead site.
Devote a special page on their website to the three books they feature on the CBPA website.
Display the CatholicsRead logo at conventions.
Display their CatholicsRead features together in a special arrangement at conventions.
Add CatholicsRead to the tag line they use on promotional materials.
At the bottom of their e-mail signature, have a line about the CatholicsRead program.
Voice message greetings could be use to mention the books they've featured in the CatholicsRead program.
Develop billing/invoice inserts highlighting the CatholicsRead books.
Develop package inserts highlighting the CatholicsRead books.
Send their local diocesan paper a press release on the CatholicsRead books. Askthe diocesan paper to review the books in conjunction with National Bible Week in late November-early December.
When someone calls into the switchboard and gets put on hold, have a rotating message to promote the CatholicsRead program.
Hold drawing at conventions and giveaway the three books promoted in the CatholicsRead program.
Have a special price on the three books featured in the CatholicsRead program. Offer bulk discounts to encourage parish/group use.
Many companies not only publish books but periodicals as well. Place ads in their in-house magazines.
Run feature articles in their in-house periodicals and e-zines on their website to support a bible reading program like CatholicsRead.
Develop ads with endorsements for these books.
Mention in on-line newsletters.
Encourage group discussion among employees about the three books of the Bible.
Host online chatrooms with the authors of the three books a publisher features.
Have the CBPA (with the publishers' support) could provide full-color posters that the stores could use in their display.
