• Dioceses, and Parishes A mailing will be sent to all U.S. dioceses. Included in this mailing will be… • a flyer describing the program • suggestions on how to introduce the program in the diocese, parish, or school • a list of the featured books • a clip art ad for use in newspapers, bulletins, and letters to parents • Bookstores An announcement will be made at the Religious Books Trade Exhibit and a mailing will be sent to bookstores. The mailing will include: • the new current CBPA directory • a flyer describing the program • suggestions for promoting the program • information on how the CBPA will help bookstores participate (posters, signage, press releases, and flyers) • a list of the featured books • IndividualsPress releases will be sent to the CBPA public relations list and to all diocesan offices and newspapers. Participating parishes and schools will be publicizing the program, and there will be links from various web sites to www.CatholicsRead.org. • National organizationsCPBA has begun to approach national organizations about ways to promote this program.
