Develop a special mailing to customers on the CatholicsRead books they sell in their store.
Host special reading or in-store discussions on the various books featured in the CatholicsRead program.
Host special events (3 or 4 times a year?) for CatholicsRead: author lectures, children's bible story hours, possible lectio-type sessions. Advertise the events in parish bulletins, diocesan papers. Offer discounts on selected scripture titles.
Host book signings of some of the authors whose books are featured in the CatholicsRead program.
Contact parishes in their area about the CatholicsRead program and the books that they stock in the program.
Do a fax mailing to local parishes listing the books you are carrying.
Set up a small display in their store with the CatholicsRead books and logo.
For bookstores that do parish book exhibits, organize such Bible displays during weekend Masses in November.
Feature the CatholicsRead logo in their store window.
If they have a website, devote a special page to the CatholicsRead books.
If they produce a catalog, list the CatholicsRead books in a special section. Or, feature the CatholicsRead logo by those books throughout their catalog.
Develop billing/invoice inserts with the CatholicsRead books.
Contact their local diocesan paper to feature the CatholicsRead books.
